Your Google Ads budget should be set by what a customer is worth and how competitive your keywords are, not a generic number. Start with enough to gather real data over a few weeks, then scale what converts and cut what does not. Ad spend goes to Google; agency management is scoped separately.
The first weeks of any campaign are a learning period — it takes real search traffic to see which keywords, ads, and hours actually produce leads rather than just clicks. Starting with a workable test budget matters more than starting big.
Windsor and Greeley auctions are often thinner and cheaper than Fort Collins ones, so the right number varies by market. Acutix manages the campaign — keywords, negative keywords, ad copy, and conversion-tracked landing pages — and reports monthly so you can see cost per lead and scale deliberately. You keep ownership of the ad account and its spend.
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