Most underperforming Google Ads accounts leak in a few predictable places: broad keywords matching irrelevant searches, no negative-keyword list, ads sending traffic to a slow or generic page, and no conversion tracking to tell winners from losers. Fixing targeting and the landing page usually recovers most wasted spend.
The classic leaks are broad match types quietly spending on searches you never wanted, and a missing negative-keyword list that lets job seekers and DIY researchers burn your budget. Without conversion tracking, you cannot even see which clicks became leads.
The other half is what happens after the click. If the landing page is slow or does not match the ad’s promise, even perfect targeting loses the visitor. Acutix audits inherited accounts, keeps the valuable history, fixes the leaks, and makes sure the page can actually convert before scaling.
- Add negative keywords
- Tighten match types
- Fix the landing page
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