How does agency pricing work: project vs monthly retainer?

Project pricing is a one-time fixed scope for a defined deliverable like a website or brand — agreed up front, no surprises. Retainer pricing is monthly for ongoing work like SEO, ads, or content that compounds over time. Most Acutix clients start with a project, then add a retainer as it grows.

Projects have a clear finish line, so they are quoted as a fixed scope before work starts. You know the deliverable and the cost up front. Ongoing services do not have a finish line — SEO, ads, and content improve month over month — so they are billed as monthly retainers scoped to your goals.

The common path is a website project first, then a retainer for the marketing that keeps it growing. Acutix runs retainers month-to-month with no long-term contracts and plain-language reporting, so ongoing work always has to earn its place.

Tell us about your business. We'll show you what's possible.

We'll research your market and competitors and send you a custom homepage preview within about a week. If you like it, we build the rest. If not, we shake hands and part ways.

  • A real homepage design for your business — not a template or wireframe
  • Delivered in about a week, yours to keep either way
  • No call required, no commitment, no follow-up pressure

Prefer to talk first? Book a 30-minute call — no pitch, just a look at what's possible.

Get your free preview

Takes about a minute. We reply within one business day.

No commitment. No follow-up sales calls. Your info stays with us.