How does agency pricing work: project vs monthly retainer?
Project pricing is a one-time fixed scope for a defined deliverable like a website or brand: agreed up front, no surprises. Retainer pricing is monthly for ongoing work like SEO, ads, or content that compounds over time. Most Acutix clients start with a project, then add a retainer as it grows.
Projects have a clear finish line, so they are quoted as a fixed scope before work starts. You know the deliverable and the cost up front. Ongoing services do not have a finish line (SEO, ads, and content improve month over month) so they are billed as monthly retainers scoped to your goals.
The common path is a website project first, then a retainer for the marketing that keeps it growing. Acutix runs retainers month-to-month with no long-term contracts and plain-language reporting, so ongoing work always has to earn its place.
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