A Windsor electrical contractor with 16 years of award-winning work — and a website that wasn't pulling its weight. We rebuilt it into a local-SEO and lead-generation engine.
Where they started
Benchmark depends on being found and trusted, and the old site delivered neither. The company was invisible for the high-intent searches that bring in work — "electrician Windsor CO," "commercial electrical Northern Colorado," "EV charger installer near me." Enterprise project owners and local homeowners have completely different needs, and the site spoke clearly to neither. And the trust signals that win local jobs — the safety record, the awards, the glowing reviews — were buried instead of front and center.
What we built
We treat every local business website as a lead-generation system, not a brochure. We mapped Benchmark's two audiences and built separate, clear paths for commercial buyers and residential homeowners. A capabilities hub gives each sector — Oil & Gas, Industrial, Commercial, Renewables, Battery Systems and more — its own page built to rank and convert. Trust became a first-class design element: safety stats, six industry awards, and live Google reviews placed where they build confidence. A cinematic video hero sets the premium tone, and persistent "Get a Quote" and click-to-call buttons capture the lead.
Scope of work
- Full website rebuild on Next.js
- Local-SEO foundation across 15+ Northern Colorado towns
- Dual-audience architecture (commercial + residential)
- Nine-sector capabilities hub
- Trust system: safety stats, awards, live reviews
- News & insights hub for ongoing SEO
Benchmark had 50+ employees on site and maintained an extremely safe work environment. Zero injuries and zero near misses across 30,000+ manhours.
Benchmark now looks online the way it performs in the field: established, precise, and worth the bid. The site wins the click, earns the trust, and captures the lead — the hardest-working salesperson on the team.
Tell us about your business. We'll show you what's possible.
We'll research your market and competitors and send you a custom homepage preview within about a week. If you like it, we build the rest. If not, we shake hands and part ways.
- A real homepage design for your business — not a template or wireframe
- Delivered in about a week, yours to keep either way
- No credit card, no call required, no follow-up pressure
Prefer to talk first? Book a 30-minute call — no pitch, just a look at what's possible.
Get your free preview
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